For Poole Bay Holdings
As Print Development Manager, my role is to optimise a key channel in our business for some of the most important customer bases. This involves maximising efficiency and performance of printed material and creating new brand identities, best practices, and a continual improvement and evolution of all print.
Responsibilities include managing one of the most important customer channels in our business, with the main focus upon improving response rates through intelligent catalogue design and driving further profitability to the group.
My recreation of several titles combined with a number of improvements to our production processes have fundamentally changed the way we create print, and ensures brand is now something at the heart of all design.
Safety Signs 4 Less
Responsibilities include streamlining and modernising to match other newly redesigned titles within the portfolio and to bridge the gap between offline and online design.
SS4L has been completely restructured with the introduction of stylesheets and templates designed to accommodate the high level of detail involved within these pages.
Eureka
The UK’s number 1 source for first aid supplies. Large print runs of continuously updating copy are constantly in production.
Responsibilities included a comprehensive rebranding with the inclusion of templates and libraries to ensure that user experience is optimised at every part of the publication, utilising a mix of design experience and analysis of squinch data.
NBB Recycled Furniture
NBB Furniture has now become the UK’s Leading Manufacturer of Outdoor Furniture and Shelters that has grown considerably over the past year.
Responsibilities include a complete rebuild and restructure with an entirely new brand identity, along with a fresh approach to how the title is created and produced.
Shelters 4 Less
Shelters 4 Less are a one stop shop providing a full range of street furniture such as Outdoor Shelters and Cycle Racks at the lowest possible prices.
This title has been rebranded, rebuilt and restructured with the introduction of stylesheets, grids and templates to streamline and standardise previous production process.
Koolpak
Koolpak has established itself as the UK’s No.1 manufacturer of sports and first aid injury products and is marketed through a variety of print and digital channels.
Involvement with this brand includes the creation and revision of packaging artwork and graphics for a number of products across the range.
First Aid For Less
Established in 1994, First Aid 4 Less has become the UK’s leading manufacturer of first aid supplies.
Responsibilities included a restructure to bring the title in line with other revised catalogues, and now uses the same design and production tools and approaches to allow easy content exchange between other titles within the portfolio.